Products from 'Loaf' are shipped to: United Kingdom and are located in: United Kingdom
It's Basking Season
Loaf
Loaf launches It’s Basking Season, a campaign for homes that have absolutely nowhere to be. Set in a gently weathered lakehouse where the lake glitters, boats drift, and the afternoon stretches as far as you'll let it, the campaign does what Loaf does best: makes staying in feel like the smarter choice. Windows thrown open, outside let in, and inside - soothing natural fabrics, rich calming tones and that unmistakable Loaf comfort doing its quiet, persuasive thing.
Cushions piled into rowing boats, sofas dressed in cooling lakehouse tones, nautical touches worn lightly - It's Basking Season is Loaf's love letter to the great British summer. Comfort made to last well beyond the season.
Photographed by James Merrell and styled by Marianne Cotterill.
